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Market research and planning

Essential to our work is making informed decisions about how to best engage stakeholders and, more broadly, move The Beach forward in the higher education and philanthropic landscape.

Design standards, editorial standards and identity system management

We are responsible for developing and maintaining standards for editorial style, graphic design, university marks, and other core creative expressions.

News website and other web properties 

We develop content for and support dozens of websites, from the to the to .

E-newsletters 

The unit develops and sends a number weekly and quarterly e-newsletters for university stakeholders.

Beach Book

This annual print publication will present our latest institutional facts and points of pride, illuminating The Beach story.

Central social media

We curate and develop content for official university presence on , ,  and .

Paid media and sponsorships

Collaborating with colleagues in University Relations, we support appropriate advertising and underwriting to support university objectives.

Commencement communications

It takes a village to produce this massive annual event celebrating our new graduates, and we are proud to support publications, websites, videos and venue graphics.

News media outreach and response

As a high-visibility, top university both in regional and national contexts, we assist the news media in accessing the information and experts they need.

Campus Communicators

In our university’s decentralized approach to communications, we help foster communication and collaboration among the university’s communications professionals based in our divisions, colleges, cultural venues and other programs.

Issue management

We help the institution navigate difficult issues ethically and thoughtfully, with transparency and speed.

Emergency communications

Through multiple platforms and channels, we help the campus community stay informed and stay safe during emergencies and the recovery process.

Philanthropy communications

We support the planning, writing, design, and production of projects for both annual giving and comprehensive fundraising campaigns.

Enrollment communications

We partner with the Division of Student Affairs in augmenting messaging to prospective students on the homepage and social media.

Support to the divisions

We provide selected supplementary planning and creative support to other units in the university engaged in major strategic initiatives.

Insights and assessment

We take a close look at not only how our stakeholders are finding value in our communications work, but how the brand overall is prompting engagement and attracting philanthropic investment.