MSMA Curriculum

MS Marketing Analytics Curriculum

Bootcamp

Bootcamp will be offered to incoming MSMA students before the first semester.

  • Understanding and exploring data: Data manipulation, description, and visualization
  • Data analysis and visualization tools

Foundation of Marketing

  • MKTG 661 Seminar in Marketing Management
  • MKTG 665 Seminar in Marketing Research

Marketing Analytics and Digital Marketing

  • MKTG 662 Pricing Analytics and Strategy 
  • MKTG 663 Seminar in Digital Marketing and Social Media
  • MKTG 675 Seminar in Marketing Analytics
  • MKTG 677 Advanced Marketing Analytics
  • MKTG 680 Social Media Analytics
  • MKTG 685 Machine Learning in Marketing

Electives (Dependent on Professor Availability)

  • MKTG 628 Seminar in Business-to-Business Marketing
  • MKTG 630 Branding and Integrated Marketing Communications
  • MKTG 690 Marketing Strategies and Analytics for New Products

Culminating Experience

  • MKTG 699  Capstone Project for MSMA (ÃÛÌÒÓ°Ïñ work with local businesses and industry leaders to identify marketing opportunities and develop analytical solutions.)

See the  for the course description.

There are two tracks available:  two year track and one year track.